Creative direction and campaign strategy for Netflix's first music reality series

Nine struggling LA musicians must collaborate on a live show that could change their lives. For Netflix’s Westside, I led creative direction (working with several agencies) and 360° campaign strategy, which included key art (including a photoshoot production), AV assets, D/OOH, music videos and a soundtrack partnership with Warner Bros. Records.

The creative direction reflects the often dark journeys of these aspiring artists as they pursue the limelight in the unforgiving world of Hollywood.

Other credits:

Graphic design/creative production by Size Matters Agency

Photography by Matthias Clamer

Photoshoot production by Cassia Hoffman (Birds + Stone)

Trailer design by Rogue Planet Agency