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Marcus J. Andrew

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VICE x Snapchat Discover

Launch, Content Strategy & User Experience

Co-managed ideation, user experience design, testing and implementation of VICE's channel for Snapchat's Discover platform. Discover consists of daily "editions," an ephemeral selection of stories in the form of images, videos and animations. Following launch, responsibilities included content selection, performance analysis and special executions.

Please note: The 2nd image is what the Discover platform currently looks like.

VICE Snapchat Discover - Main.jpg
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