Creative marketing strategy for Netflix's first original auto series

Led a cross-functional agency and internal taskforce to determine creative marketing strategy for Netflix’s first unscripted auto series, which pits exotic supercars against modified “sleeper cars” in an epic drag race.

Creative direction focused on the dichotomy between the monied supercar drivers and the self-described “gearheads” behind the sleepers, touching on emotional and economic undertones.

Other credits:

Graphic design/creative production by Concept Arts Agency

Trailer design by Buddha Jones Agency